# 'A face lift once a month': Growing pressure to conform amid the rise of Korea's 'K-Beauty'

> In the last ten years, South Korea has established itself as a powerhouse of beauty and cosmetics.

- Published: 2026-09-30T11:02:46.475Z
- Updated: 2026-09-30T16:31:49.887Z
- 2 sources
- Topics: Economy, business and finance, Politics
- Involves: Corée du Sud, K-beauty, Korea's 'K-Beauty', Korean society, South Korea, beauty and cosmetics, la K-Beauty, quête de beauté, the world

## How it developed

- 2026-09-30T11:02:46.475Z - France 24 English: ['A face lift once a month': Growing pressure to conform amid the rise of Korea's 'K-Beauty'](https://www.france24.com/en/video/20260930-a-face-lift-once-a-month-growing-pressure-to-conform-amid-the-rise-of-korea-s-k-beauty)
- 2026-09-30T16:31:49.887Z - France 24 French: [Corée du Sud : derrière le succès de la K-Beauty, une forte pression sociale](https://www.france24.com/fr/vid%C3%A9o/20260930-cor%C3%A9e-du-sud-derri%C3%A8re-le-succ%C3%A8s-de-la-k-beauty-une-forte-pression-sociale)

Read it on FeedAtom: https://www.feedatom.com/stories/a-face-lift-once-a-month-growing-pressure-to-8tl67728v6jgiikqvlvqktbwf