# Aldi boss says some loyalty discounts 'dupe' customers

> Chief executive Giles Hurley said discounts are helpful "when they're real and when they show realistic reductions", but hit out at what he said were unrealistic reductions which "dupe customers".

- Published: 2026-09-28T18:01:09.343Z
- Updated: 2026-09-28T18:01:09.343Z
- 1 source
- Topics: Economy, business and finance, Politics
- Involves: Aldi, Giles Hurley

## How it developed

- 2026-09-28T18:01:09.343Z - BBC News: [Aldi boss says some loyalty discounts 'dupe' customers](https://www.bbc.co.uk/news/articles/c6dj4vkwg8j0o)

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