# Are we marketing Ghana before fixing the experience? A hard question for our tourism ambition - MyJoyOnline

> The Visit Ghana partnership with Sunderland Football Club, which will place “Visit Ghana” prominently on Sunderland’s shirts during the 2026/27 English Premier League season, is an ambitious marketing opportunity.

- Published: 2026-09-21T09:00:35.081Z
- Updated: 2026-09-21T09:00:35.081Z
- 1 source
- Topics: Economy, business and finance
- Involves: Booking.com, Eng. Joseph K. Awuni, Ghana, Ghana Tourism Authority, Ghana Tourism Federation, Kempinski Hotel Gold Coast City Accra, Moxy Miami South Beach, Sunderland Football Club

## How it developed

- 2026-09-21T09:00:35.081Z - MyJoyOnline: [Are we marketing Ghana before fixing the experience? A hard question for our tourism ambition - MyJoyOnline](https://www.myjoyonline.com/are-we-marketing-ghana-before-fixing-the-experience-a-hard-question-for-our-tourism-ambition/)

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