# Brändit | Niken osake romahti, nyt tuli rukkaset Kylian Mbappélta

> Jalkapallotähti Kylian Mbappé hylkäsi Niken 200 miljoonan euron tarjouksen ja siirtyi sveitsiläisen urheiluvaateyhtiö Onin brändilähettilääksi.

- Published: 2026-10-01T21:31:00.892Z
- Updated: 2026-10-05T23:32:16.672Z
- 11 sources
- Topics: Economy, business and finance, Science and technology
- Involves: "Why Do It?" campaign, Air Jordan, Anta, Charles Haydon, Christiano Ronaldo, Cristiano Ronaldo, David Allemann, Elliot Hill, Elliott Hill, Full Swing Golf, Future, Golf

## How it developed

- 2026-10-01T16:32:57.167Z - Helsingin Sanomat: [Brändit | Niken osake romahti, nyt tuli rukkaset Kylian Mbappélta](https://www.hs.fi/urheilu/art-2000012314314.html)
- 2026-10-01T21:31:00.892Z - BBC News: [What's gone wrong at Nike? How the world's sportswear giant lost its mojo](https://www.bbc.co.uk/news/articles/c6je85jzk9y7o)
- 2026-10-02T03:30:22.489Z - MyJoyOnline: [What's gone wrong at Nike? How the world's sportswear giant lost its mojo - MyJoyOnline](https://www.myjoyonline.com/whats-gone-wrong-at-nike-how-the-worlds-sportswear-giant-lost-its-mojo/)
- 2026-10-02T00:31:52.353Z - Clarin: [Nike anuncia despidos ante la caída prevista de sus ventas](https://www.clarin.com/estados-unidos/nike-anuncia-despidos-ante-la-caida-prevista-de-sus-ventas_0_gf6AgqlRxs.html)
- 2026-10-02T04:32:01.310Z - Jamaica Observer: [Nike plans job cuts as it forecasts lower sales - Jamaica Observer](https://www.jamaicaobserver.com/2026/10/01/nike-plans-job-cuts-forecasts-lower-sales/)
- 2026-10-02T10:02:47.447Z - BBC News Swahili: [Nini kimekwenda kombo kwa Nike? na kwa nini imepoteza mvuto wake? - BBC News Swahili](https://www.bbc.com/swahili/articles/cj7505pv3dwlo)
- 2026-10-02T17:30:22.582Z - BBC Brasil: [O que deu errado para a Nike? Como gigante mundial de artigos esportivos perdeu 'brilho' - BBC News Brasil](https://www.bbc.com/portuguese/articles/cqrk3kkn406no)
- 2026-10-03T08:30:12.009Z - BBC News Ukraine: [Що пішло не так із Nike - BBC News Україна](https://www.bbc.com/ukrainian/articles/cqn497z7rjzro)
- 2026-10-05T11:02:27.321Z - BBC Mundo: [Qué salió mal en Nike, el gigante que perdió el liderazgo mundial de la ropa deportiva - BBC News Mundo](https://www.bbc.com/mundo/articles/c6pwg8rxyq7go)
- 2026-10-05T13:02:07.101Z - Prensa Libre: [Qué salió mal en Nike, el gigante que perdió el liderazgo mundial de la ropa deportiva](https://www.prensalibre.com/economia/bbc-news-mundo-economia/que-salio-mal-en-nike-el-gigante-que-perdio-el-liderazgo-mundial-de-la-ropa-deportiva/)
- 2026-10-05T16:02:40.665Z - NOS Nieuws: [Tegenvallende resultaten Nike, 'verhaal achter schoenen ontbreekt'](https://nos.nl/artikel/2633780-tegenvallende-resultaten-nike-verhaal-achter-schoenen-ontbreekt)
- 2026-10-05T23:32:16.672Z - Clarin: [Los negocios de Tiger Woods y Vanessa Trump: cómo construyeron su fortuna a través de inversiones, bienes raíces y grandes marcas](https://www.clarin.com/estados-unidos/negocios-tiger-woods-vanessa-trump-construyeron-fortuna-traves-inversiones-bienes-raices-grandes-marcas_0_XATCo77PER.html)

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