# From ShattaFest to MoMo Fest: Entertainment takes centre stage in youth engagement - MyJoyOnline

> Recent experiences from ShattaFest and MoMo Fest have demonstrated how large entertainment programmes can attract young audiences while creating platforms for engagement and commercial activity.

- Published: 2026-10-05T23:00:27.596Z
- Updated: 2026-10-05T23:00:27.596Z
- 1 source
- Topics: Politics
- Involves: Entertainment, Ghana’s creative economy, MTN Ghana, MoMo Fest, ShattaFest, music, event production, sponsorship, digital marketing, fashion, food, transportation and hospitality, youth engagement, commercial activity and the promotion of Ghana’s creative economy

## How it developed

- 2026-10-05T23:00:27.596Z - MyJoyOnline: [From ShattaFest to MoMo Fest: Entertainment takes centre stage in youth engagement - MyJoyOnline](https://www.myjoyonline.com/from-shattafest-to-momo-fest-entertainment-takes-centre-stage-in-youth-engagement/)

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