# NPP does not need a new chairman: It needs a brand architect - MyJoyOnline

> For much of its existence, the NPP carried a brand distinction that was genuinely rare in Ghanaian politics the perception of being the party of intellectuals.

- Published: 2026-10-01T17:30:39.874Z
- Updated: 2026-10-01T17:30:39.874Z
- 1 source
- Topics: Economy, business and finance
- Involves: Boakye Kyeremateng Agyarko, NPP, NPP's version of brand erosion, National Democratic Congress, campaign leader, deliberate, measured, and party-first personal temperament, dominating elections across Ghana’s tertiary institutions, founding member of the NPP, minister, party of intellectuals

## How it developed

- 2026-10-01T17:30:39.874Z - MyJoyOnline: [NPP does not need a new chairman: It needs a brand architect - MyJoyOnline](https://www.myjoyonline.com/npp-does-not-need-a-new-chairman-it-needs-a-brand-architect/)

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