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Aldi boss says some loyalty discounts 'dupe' customers

Chief executive Giles Hurley said discounts are helpful "when they're real and when they show realistic reductions", but hit out at what he said were unrealistic reductions which "dupe customers".

BBC News1 source1 min readFiled September 28, 2026

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    Aldi boss says some loyalty discounts 'dupe' customers

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